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Hair Care Products / FMCG
Segment: Women between 20-55 yo
This is my full time work since 2017
I'm the CMO of WONDER GOLD. Established in 5 countries and presence in more than 15 with its top brand HAIRFIT. This company has a growth rate of 300% per year, and yeah... it's as crazy as it sounds.
As marketing director, I’m in charge of structure advertising strategies, lead the commercial area and optimize the customer journey (awareness, interest/desire, purchase process, packaging, satisfaction surveys, and so forth). Currently, I structure advertising campaigns in which we invest more than USD 200,000 per year, I take care of new digital platforms & marketplaces and manage to launch new products with brand activations.
Multiple Sales Channels
+ Own eCommerce platform
+ Several Marketplaces encoded
+ Fulfillment automatization
+ Buy Online, Pickup in Store
Broadcasting strategies
+ SEO/SEM campaigns
+ Omnichannel marketing
+ Influencer marketing
+ Subscription model
+ Loyalty program
+ Wholesales network
MORE THAN
200
INFLUENCERS
Some metrics (dont' worry, no vanity metrics included):
+ Average Sales per year (ARR)
+ Growth rate year to year (CAGR)
+ Customer Acquisition Cost (CAC)
+ Conversion rate (CR)
+ Average Order Value (AOV)
+ Customer Lifetime Value (CLTV)
+ Return on investment (ROI)
$ 2,000,000 USD
± 302%
$ 14,28 USD
± 1,2% of 110k visitors/mo
$ 129 USD
$ 428 USD
$ 9 USD per dollar
Let me tell you a little bit more! Contact me
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